Year
From
To
of datum–
Revenue, Ad spend & Profit by month
Where the revenue goes
Cost & profit split for selected range
Monthly breakdown — revenue, costs & profit
Stores 2026
Revenue, ad spend, ROAS and profit per store (current year)
Per-country breakdown 2026
Revenue & ROAS by country — select a store
Live build tracker for the new stores in the pipeline — status, owners and per-store task completion. Sourced from your Store Building Flow sheet.
SourceStore Building Flow · synced
Stores
Full build detail — click a domain to open
Task completion — per store
Every build step × store, straight from the sheet · ■ done ■ in progress ■ issue ■ to do
Store details & credentials
Contact, social and merchant-center logins per store · click a password to reveal
Daily team engagement — who did what each day, based on the sheets. Pick a date (defaults to yesterday).
Date
Daily report
The dashboard writes a summary of the selected day for you
JE
Sales — selected day
Revenue · costs · profit per active store
Activity feed
What each team member did on the selected date
Store Building — by owner
Current build progress per store, grouped by owner · day-by-day change tracking starts once the daily sync runs
Date
Hit Enter for your daily money report.
All store brands at a glance — Active stores are live and earning (from the profit sheet); In build stores come from the Store Building Flow sheet.
Active stores LIVE
All-time revenue, profit & ROAS (2025–2026) — from the profit reporting sheet · Sendo Wear = Sendo + Mundo combined
Stores in progress BUILDING
In the build pipeline — scraped from the Store Building Flow sheet
Central record of store domains, Merchant Center & Google Ads accounts. Sensitive secrets are masked — store real passwords in a vault, not here.
Year
Cumulative profit
Cost structure by month
Stacked costs & profit
Monthly P&L
SourceProduct Listing sheet \u00b7 synced
Daily output
Products listed per day
Team performance
Output per team member
Store assignment
Who does what · daily target · status · listed so far
Daily product-listing logs per team member — source: Product Listing sheet.
Daily log
Pick a date and team member · defaults to yesterday
Date
Per store — completed vs target
Listed products vs the target (HOW MUCH) per store · Listing Overview rules
Supply Chain metrics — fulfillment overview across all stores. Source: Looker Studio (pending connection).
Total orders
—
Fulfilled on time
—
In transit
—
Delayed
—
Cancelled
—
Orders over time
Daily order volume by fulfillment status
Awaiting data
Connect the Looker Studio source to populate this tab · resyncs 3× per day once connected
Connect the Looker Studio source to populate this tab · resyncs 3× per day once connected
Status breakdown
Share of orders by current supply-chain status
Awaiting data
Connect the Looker Studio source to populate this tab · resyncs 3× per day once connected
Connect the Looker Studio source to populate this tab · resyncs 3× per day once connected
Daily product-research output by Adam, plus how many products are still open per store. Source: Product Research sheet · OVERVIEW.
Date
To do — selected day
0
Researched (done, total)
160
Products left (all stores)
4,833
Stores tracked
11
Adam — to do
Open research tasks for the selected day
| Store | Amount | Status |
|---|
Products left per store
OPEN = products still FALSE or empty after the last done one
| Store | Total | Done | Open |
|---|---|---|---|
| SENDO | 5,154 | 4,519 | 635 |
| BELLAZA | 2,646 | 1,938 | 189 |
| ETERNZA | 2,469 | 1,211 | 1,219 |
| MILANO MUNDO | 1,704 | 692 | 990 |
| GREENHAUS | 308 | 292 | 0 |
| DAILY PETS | 215 | 48 | 167 |
| CRIONELLE | 500 | 0 | 500 |
| NOBILLO | 500 | 473 | 0 |
| ROSSAVINA | 500 | 0 | 500 |
| SEVINNA | 500 | 0 | 500 |
| FALCERI | 500 | 300 | 133 |